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Marketing 341

What tools help a marketer conduct a situational analysis
SWOT (strengths, weaknesses, opportunities, threats)

Growth Strategies
Markets, Market penetration, current, new

3 phases of strategic planning
planning, implementing, and controlling

Market penetration
existing marketing mix, existing customer market development strategy

Product development
new product/service, current target market

Diversification
new product or service

Demographic
data that includes race, gender, income and marital status

The greater the wealth of a country, generally, the better opportunities a firm will have in that country?
True

What is STP
Segmentation, Targeting, Positioning

Coca-cola launched coke zero to avoid cannibalizing current sales and to attract new customers in a segment that might now get with diet coke
True

B2B marketing refers to buying and selling goods or services to be used by final consumer
false

what do both B2B and B2C buying processes begin with?
Need recognition

what are the 5 stages?
Need recognition, info search, alternative evaluation, purchase, post purchase

Why do people buy one product over another?
Because they perceive the one product is better than the other.

What does the buying process begin with?
need recognition. The greater the discrepancy between customers need state and desired state, the greater the need recognition will be.

B2B marketing the salesperson is an integral component of the transaction
True

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Hi, I am Sara from Studymoose

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Hi, I am Sara from Studymoose

Hi there, would you like to get such a paper? How about receiving a customized one? Check it out http://goo.gl/CYf83b

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