Chapter 10 MKTG199
A.)It was one of the first company managed brand pages on Facebook.
B.)It is one of 253 dedicated to the same product.
C.)It uses a high quality photo as a profile photo.
D.)It listens to fan feedback and applies it to its marketing strategies.
E.)The company shares the page administration with fans.
A.)It costs much less than traditional advertising.
B.)Companies can easily see what the competition is doing on social networks.
C.)It is a useful medium for broadcasting messages to a large audience.
D.)They are a great way to find and reach potential customers.
E.)It does not require any technical knowledge.
A.)It is the information that companies can collect by monitoring social networks.
B.)It explains a company’s ability to use social networks for marketing purposes.
C.)It relates to a company’s popularity on a social networks.
D.)It is a way to assess a company’s transparency online.
E.)It is a measurement of a brand’s identity.
A.)Social networks have become an effective way to find new customers
B.)Social networks allow companies to build brand awareness
C.)People on social networks seek out brand relationships.
D.)Social networks serve as a channel for marketing messages
E.)Companies can converse with target audiences on social networks
A.)They set social media trends and have the largest audiences.
B.)It is where the competition is.
C.)It is where good content has the best chance of being shared.
D.)It is where the consumers are.
E.)They will likely grow, so a presence there will pay off in the future.
A.)Its supporters do not use general social networks like Facebook.
B.)It provides a means for them to organize a cause without the distractions of a general social network.
C.)It allows the nonprofit to amplify its message.
D.)A private social network allows for more genuine relationships with the members.
E.)It creates a feeling of exclusivity for its members.
A.)A website where users can share thoughts and information
B.)A photo or video sharing site.
C.)An online service where members can establish relationships
D.)A business-to-consumer digital platform.
E.)A type of discussion forum.
A.)It can be hidden from the competition.
B.)It has low costs.
C.)It can be customized to suit the needs of a particular audience.
D.)It allows a company to monitor its employees.
E.)A company can preselect who can access it.
A.)A boring headline.
B.)Writing a profile summary in the third person.
C.)Choosing a broad or not relevant category.
D.)Completing a profile with as much detail as possible.
E.)Pasting your resume verbatim into a profile.
A.)Product-focused white papers were the most popular types of content.
B.)Broadcasting messages to groups was usually well-received.
C.)Most LinkedIn groups have similar dynamics and characteristics.
D.)A group’s activity level is more important than its size.
E.)It is best to join groups under a company identity.